"BAREFOOT IN BROOKLYN" REBRANDING

Barefoot In Brooklyn Rebrand

Barefoot prides themselves in being a brand stripped of the pretentiousness of it's competitors. A belief that wine should never be taken too seriously. Barefooters are a voice in local communities that celebrate the fun, cherish the quirky, and love locally.

"Barefoot In Brooklyn" is an idea I created showcasing a limited edition series of wines that reflects loving locally by representing three different neighborhoods of the borough: Coney Island, Buschwick and the suburbia of Dyker Heights.

All illustrations and logo design are original and inspired by the neighborhoods I've encountered growing up in Brooklyn,

New York.

Fictional Student Design Not Prepared at the Request of, Affiliated with or Sponsored by the Trademark Owner.

Round Robin: Project